At absolute R relations, the R is for RESULTS.
Located in the media mecca of the world, New York City, absolute R relations understands the PR industry.
A strategic communications agency specializing in beauty, food, lifestyle and luxury brands, we take a fast and effective approach to all that we do and have the skills, connections and know-how to get you noticed!
At ARR, no public relations program is the same. We strategically tailor each PR program to fit the unique needs of every client, while also supporting their bottom line...the ROI.
ARR is an all-encompassing communications agency with the skills and experience needed to focus in on and meet each client’s individual goals and needs in the most effective and efficient way possible. No two campaigns are alike — from 360 degree strategic PR plans, to day to day pitching, and event planning, ARR has the right connections and know-how to get YOU exactly what you want from the media.
We’ve all been there: you have a new product launch or stats you want to release out to the media and a PR person promises you the world (and more), to only have it lead to nothing. ARR is different. We have a "real approach" to business and pride ourselves on being open and honest every step of the way. Transparency is our favorite policy.
We won’t try to sell you hopes and dreams, but we get PR. It’s simple—we know how to pitch, who to send the right information to and the best practices to ensure we work effectively and quickly for you.
At ARR, no budget is too small and no event too large. The skillfully planned and personalized approach we take to achieving your goals allows us to work with all budget and timing requirements.
Media Relations, Digital and Social Media Campaigns, Events and Store Openings, Brand Partnership, Press Material Development and Video capabilities and campaigns through our sister company, Absolute R Productions.
ABOUT FOUNDER COLLEEN MATHIS
A veteran of over a decade in the PR and Marketing world, Colleen Mathis got her start with the best and brightest at Donna Karan and some of the biggest names in beauty and fine jewelry. A journalism graduate, Colleen has honed her journalism skills to know exactly what editors and producers are looking for and most importantly, WHEN they are looking for it. PR strategy, logistics, event planning, budget management and most importantly pitching are some Colleen's specialties. Having in-depth relationships with some of the media's high trafficked websites, magazines and influencers has helped make absolute R relations one of the leading PR agency's in NYC.
Colleen has had the opportunity to work with large, big budget brands, such as P&G, as well as up-and-coming niche brands just getting their foot in door. From Febreze to diamonds and $50 lip gloss, Colleen has pitched it all...with great results.
ABOUT PR DIRECTOR KRISTIN LISI
Kristin, a native New Yorker, began her career in the beauty industry as a licensed cosmetologist, working for brands like Paul Mitchell and Aveda. She also attended New York’s Makeup Designory to continue her education in cosmetics, skin care, special FX, and the business of beauty.
After a stretch of on-set work, a degree in marketing, and an internship at Women’s Wear Daily, Kristin crossed over to the Public Relations field where she has nearly ten years of beauty PR and lifestyle pitching experience working with brands such as DryBar, Gabriel Organics, PIXI BEAUTY, Silk’n and many more. Kristin has managed beauty events both large and small scale, from flagship Drybar openings across the country to influencer events. Attracting high profile media and solidifying press in top-tier publications, like Allure, the New York Times, W, New Beauty Magazine. Additionally, managing beauty and health influencers is now Kristin’s second nature. Kristin loves everything beauty and you can see some of her favorite beauty “musts” on her Instagram account, LipstickAndSweatpants.